Portfolio
Browse through some of my previous projects below.
PAGE TURNERS BRAND
Launched and managed a Women’s Fiction initiative after rebranding an old email list. Set up deal newsletters, doubling sales target in first year. Built community on social media, curated tone of voice and grew subscribers by 940% in two and half years.
PENGUIN SUBSCRIBER GROWTH adverts
Mapped out yearly budget, timelines and objectives and set up paid Facebook advertising to acquire subscribers for the Penguin Newsletter. Designed test plans and audience targeting. Wrote copy, sourced creative and monitored performance, optimising the ads when needed to lower CPA.
CHELSEA MAGAZINE articles
Wrote in-print articles for Artists & Illustrators and The Art Student, with digestible tips and tricks on how to present your creative portfolio and manage your time as an artist. Always delivered on time and with the requested word count.
THE PENGUIN NEWSLETTER
Wrote, curated and sent the Penguin Random House UK newsletter to a huge database of readers. Developed 7 separate emails into one streamlined, redesigned newsletter with segmented content. Managed acquisition campaigns and grew subscribers by 58% across three years.
PAGE TURNERS CHRISTMAS CAMPAIGN
Managed this marketing campaign, planning objectives, messaging and online activity. Oversaw all copy and creative, acquired 10k new subscribers, sent a bespoke email with an open rate that was 7% above average, doubled the average social engagement and grew Instagram following by 98%.
MAGNUM ICE-CREAM PARTNERSHIP
Brokered and managed this high-profile brand partnership. Designed ice-creams to match publishing priorities, which formed a bespoke newsletter and article hosted on penguin.co.uk, resulting in best-selling authors sharing on social media.
BESPOKE AUTOMATED EMAIL
Won the Adestra campaign of the month in September 2018 for my Page Turners Birthday email, sending a downloadable short story to subscribers as a birthday treat. Resulted in an open rate that was 36% higher than average, and quadrupled the click to open rate.
SKY ARTS PORTRAIT ARTIST INTERVIEWS
A series of interviews with the contestants on Sky Arts Portrait Artist of the Year. I researched each artist, conducted the interviews, and hosted them as exclusive content on the Cass Art blog for the duration of the show, as part of a wider content strategy.
EDITING AND PUBLISHING ARM
Senior Editor for aRm magazine at The Ruskin School of Art. Commissioned articles, contributed poetry and interviews, managed a team of writers, edited, proof-read and negotiated sales space in Tate Modern, Blackwells and Modern Art Oxford.